How to Start a Social Media Marketing? - Beginners Guide

 

SOCIAL MEDIA MARKETING START TO FINISH

Digital marketing, Blogging, and content creation need social media to explore the content.

 

The created content does not get more reach from the individual platforms unless they are shared.

 

It takes time when for published content to let it go viral and people use social media for this.

 

The key success of social media marketing is to start creating content and sharing it.

How to decide what you are good at?

Make a summary of things that you do in your regular life.

 

Pluck the key points you like to do every day as a hobby.

 

Now you are least aware of the thing you like the most, make it your brand.

 

You will not succeed for the first couple of times also you will fail but every time stand up.

 

No one is perfect; it is a matter of time and start writing or video creating whatever you are good at.

 

Video creation contains mobile & laptop screen recording, whiteboard animation, animation, explainer videos, etc.

 

A few of the video editing recommended platforms are Powtoon, video scribe, and Wondershare Filmora.

 

Start designing Blogs and creating content on it by writing articles as it will start creating audience engagement.

Related Source:

How to Edit Mobile Videos and change the Background?

Do what you are good at and not by what others are doing as it can turn out to be worse for you.

 

 

What are affiliate Products and how to sell them?

There are various affiliate marketing companies that offer website owners and video creators to become an affiliate partner.

 

Few of the affiliate networks are Amazon, Flipchart, FIVVER, Click Bank, and Cue links.

 

They sell products on their website and allow content creators to sell them as affiliate products on their individual websites, blogs, and video description.

 

Sign up with anyone and analyze the percentage of commission for your product according to your subject of interest.

 

Provide this affiliate links to your website or video description and if the viewers like your content they might make a sale.

 

This sale will give a commission to the admin that operates the website or video.

 

 

Is it ok to give direct affiliate links on social media?

If a direct affiliate link is provided on any social media it will not work as per their terms and conditions.

 

Affiliate links are usually provided on websites, and video descriptions (in case of YouTube), and links to the websites are provided on social media.

 

In the case of Facebook, page products are tagged in video or banner while posting from publishing tools.

 

Remember before selling any affiliate products make trust with your followers by providing lots of information related to your topic.

 

What is Pixel Graphics and how to Design it?

Pixels are the banners or images that represent your brand or video or article that you have written.

 

Pixels play a key part in explaining the topic that you are representing its called thumbnail for video and Banner for your Blog article.

 

CANVA1 is one of the best for designing images and graphics for your explanation.

 

CANVA offers all types of social media design sizes and won't have a need to enter the sizes.

 

CANVA also offers many free templates, elements, shapes, and many other tools that make your pixel look like a professional one.

 

CANVA also provides various free explanatory slides for videos and article designing work.

 

Compress Images and Designs prepared on CANVA using Compress PNG2.

 

 

Related Source:

 

How to design an IGTV Instagram Cover photo on CANVA?

CANVA Tools are very simple to use, drag and drop and vertical left navigation menu provides all the free templates, shapes, and elements.

 

YouTube thumbnails, blog articles banners, Instagram & Facebook post, P interest post all types of templates are provided by CANVA for free.

There are many networks out there to publish your content and get traffic from.

 

 

What is Image SEO?

Now you have created your Pixel or design as a thumbnail for YouTube or banner for Blog Posts they are to be named.

 

The designed image is given a description including hyphens between each word.

 

Example of this can be: -

 

If the post or video is related to "How to Prepare Chicken fry?" then the image description before uploading it on social media or video thumbnail or blog post should be given as "How-to-prepare-chicken-fry?".

 

This makes the images and designs which are usually time taking to be searchable on the internet as well.

 

This helps to promote images or pixels search engine optimization on Google that gives extra traffic to your business.

What are the few social media platforms?

 

10 social media platforms that will make a difference in your Business.

1. P interest and Flip Board: -

P interest and Flip Board are the two types of Content Curation Platforms with Pinterest3 having monthly 367 million active users.

 

Both platforms allow the user to publish the URL Link with their Pixel Graphics.

 

This allows the followers of a particular account to visit the landing page provided through URL.

 

Pinterest consist of Boards that represent a subject and pins are the different articles related to the subject.

 

In flip board, the articles are published under the magazine and it allows users to land up on your website.

 

For P interest select the image, give the title and add a small description and a couple of hashtags in the description.

 

Provide landing page URL & this URL can be a link to your video or Blog article.

Related Source:

How to Publish a URL on Flipboard?

 

2. FACEBOOK & INSTAGRAM

Facebook with 2603 and Instagram with 1082 million4 users make them top Platforms for Marketing.

 

Facebook and Instagram work well when a pixel is clean from any text and the description provided is in brief.

 

They both take a pace when the number of followers are more on their respective business pages.

 

The Facebook page allows an option to send page like requests to all the followers and when selected 50 it allows us to send requests with a private message.

 

Facebook offers paid advertising to increase its page followers and when video or article is shared on Facebook, it gets a pace from the followers' funnel.

 

Facebook also allows tagging affiliate products to the video and banner so when someone selects the product he lands on Shopify or any service one is using.

 

While posting on Instagram it allows the option to post on Facebook, Twitter, and Tumblr.

 

In case of videos you have to change the thumbnail on the Facebook page as dimensions are different in both cases.

 

Also, Facebook shows the banners and videos to appropriate the looking out for it and offer monetization for their suitable partners for earnings after meeting their criteria.

 

While followers on Instagram get increased with tags, descriptions, content, and consistency.

Related Source:

How to make traffic on Blogs with Facebook Ads?

 

3. LINKEDIN

This social media platform is more beneficial to people with HR Departments and recruitment companies.

 

It’s got 630 Million5+ members reach on its platform which is a huge number.

LinkedIn provides per month for a page to send 100 invitations as a limit and the credit gets refilled after a month.

 

Posts related to jobs offers, employment news, and business influencers are most prone to go viral on LinkedIn.

 

LinkedIn in articles and videos related to business strategies also get along a good way on this social media platform.

 

LinkedIn also has started its story features in some countries like Brazil.

 

Its video feature allows giving thumbnail, SRT File, description title, and tags to explore it around LinkedIn.

 

LinkedIn also shows the number of followers on trending tags viral on it related to your subject.

 

If you haven't created the LinkedIn page yet for your business create it now.

4. QUORA & REDDIT

Quora with 300 million active users6 make it a good question and answer platform that allows you to promote your profile and your website in a specific way.

 

If you suggest any website for how to do or design it works but not in case if you start giving URLs and links making it spam.

 

Viewer’s upvote the answers when they agree with what you have written and share it on quora.

 

People love reading answers on Quora and if the post gets viral, you get a lot of visitors on your profile.

 

Reddit is the combination of URL submission and discussion of various topics present on it.

 

It is the platform that allows users to vote on the content submitted by the other users and form 330 million7 of them.

 

Top countries that use Reddit are the United States, UK & Canada.

 

5. YOUTUBE

This is a good platform for video creators as YouTube gives more engagement with your website, products, and other marketing features they offer after joining their partner's program.

 

YouTube also pays out a lot of money to its partners8 usually in millions of dollars every year.

 

This depends upon the type of video and the advertisement broadcasted on it.

 

After increasing the watch hours to 4000 and completing 1000 subscribers’ users can join the YouTube’s partner program.

 

YouTube Earning depends upon the watch hours and ads played on the video.

 

6. TWITTER

Twitter is a very good platform especially for news and media entertainment where people seek more for the latest news and updates.

 

But it is also used by others to represent their work which is food, health, and tech-related Bogs and videos.

 

Twitter offers only limited video lengths for their creator that is 2 minutes and 20 seconds.

 

It also has the very best feature of the following9 400 users daily related to your subject and they too follow you back on larger proportions.

 

Verified Twitter accounts are allowed to follow 1000 users daily.

 

The following thing is limited if the proportion of following you back is not equal to your followers.

When you publish a video or an article on your blog share it on twitter as they read it, watch it, re-tweet it, and some of them also mention it on their Blogs.

 

If you are planning for the news channel you should be more active on twitter.

7. Google Suites

It’s one of the richest domains that carry google.com and traffic receiving on it is high in volume.

 

Write an article and publish it along with a video if prepared on Google suites.

 

Here Google offers a special feature to give a bank link for your website that drive traffic.

 

But the backlink should relate to the topic and the content should be unique and rich.

 

If you haven't created an account for google suites10 creates it now.

 

 

8. GMAIL SETTINGS

When you want to promote your work you might be missing a lot of traffic if you do not use Gmail.

This is not about sending emails and email marketing but very short settings that give an auto-response.

Open your Gmail account, head on to settings, scroll down and turn on vacation reminder "ON".

This allows a paragraph to provide information that gives the title and link associated with it.

This link can land to your video or Website that you want your visitor to go.

Every time you receive emails this autoresponder will send the landing page topics as a greeting message.

People usually write "Hay Thanks for the email, I have received it, if you have time, please have a look at the subjects"

This way people visit your website and if they like your product, they make a sale.

 

9. SNAPCHAT: -

Snapchat offers to follow and make friends up to 5000 which is a very huge number.

 

When you follow someone on Snapchat they follow you back and increase the number of followers.

 

It offers a special feature to provide URL on the Snapchat story and when someone selects it he or she lands up to the desired page.

 

In this way, this is a great and free tool to promote your blog and video and increase followers.

Related Source: -

7 Tips on Snapchat Ads

 

 

SOCIAL MEDIA PROFILES

Select any 2 mediums of social media and start working on them while a couple of others like Quora, Reddit & Google Suites act common for promotion.

 

Give an appropriate profile picture for pages with the timeline photo those best suites mobile and desktop devices.

 

Keep your name a searchable on any media so you rank top on your subject niche.

Example of this can be: - 

Digital Dhiraj - Here Digital term is searched by people and chances increase to get more followers.

 

Another example can be my good health - where the term health is searched more.

 

Give website link or YouTube channel link on your profile so people and followers access it and every time you increase your business.

 

Create attractive banners and designs for the posts so they get viral on the internet.

 

If you know some other tools please comment and let us all know it.

 

So the Bottom Line is: -

Select one or two social media platforms as per your subject and work on it.

 

Design your profile so people can search and approach you & select the topic that best suits you.

 

Give a lot of information before selling affiliate products on social media.

 

Brand and product get promoted through social media when the number of followers is more so try to increase one.

 

Promote video and article URLs that provide value to your followers.

 

Social media marketing takes time and giving up in between is not the solution.