Social Media Pros and Cons
Every behavior of an individual is ruled by his mental resistance that affects him to do things.
These things can be good and bad depending upon one's habit and behavior.
A normal person is out there to
do hard work no matter what type of family status he belongs to.
This article describes a few
types of pros and cons related to today's social media.
A start with a positive thing always makes us positive and so in the article lets first, get in touch with the Pros of social media1& then cons of 5 different activities.
1. Connectivity
Pros of Connectivity with Social Media
The worldwide contribution of internet connectivity2is $1672 Billion that forms around 2.9 % of Global GDP and will increase more with the advancement in developing countries.
With faster connectivity, you
can contact anyone across the globe with very easy means and in a quick way.
This brought up people with the same habits to connect with each other that you have.
You
can share your life events like marriage, birthday celebration, graduating from
high school and let people know your status.
Time
and lots of money got saved with the modern way of connectivity by bringing
people with the same interests together.
This is more convenient than
traditional methods of communication.
This
also allowed people to connect with each other including family, old friends,
new friends, and friends related to your work habit.
Cons of connectivity in social media
Stalking is still a big problem in lots of developed and developing countries where people take the disadvantage of social media.
Almost all social media platforms give its users privacy settings that allow the user to not to disclose post and feed publicly.
But many of them do not bother
or don't know why to use this feature which may result in a mishap
People
can stalk you using social media as everything you disclosed on
your page.
2. Business
Pros of Business with Social Media
Using
social media business can drive organic traffic to their business website
or shop or office.
Social
media gave many jobs to handle social media industry especially in Information
Technology.
This allows businesses to make traffic5 in their funnel and allow them to make a sale.
For an example of how this works with Facebook: -
Facebook allows users to add a Facebook pixel code6 to its website whatever the user is using. This website can be a blogger, Word Press, Shopify, or Wix. Once the user adds pixel code facebook comes to know the type of organic traffic that drives to the website.
This
allows Facebook to target the desired audience based on the criteria they
studied the audience's behavior.
This allows businesses to earn
money which in turn increases the revenue of Facebook too.
Cons of Business with social media
According to a report from Webarx7, 30000 websites get hacked every day and all are the new sites that start receiving traffic.
According to McAfee, hackers
prepare 300,000 new pieces of malware daily.
Google's Blogger.blogspot is a high-quality free domain offered by google to the content creators for their business.
Word Press user’s websites the SSL certificate and web
hosting are organized
and planned by different web hosting companies.
Effective measures should be taken to prevent a website from being attacked.
There are a lot of hackers out there to hack a website that has started receiving traffic from the internet and all of them should be aware of this.
3. Social Media Profiles
Pros of Social Media Profiles
Business around the globe have started creating and advertising8their Brands on the social media platform.
YouTube has paid its partners9 more than 2 Billion Us Dollars in their partner's program in the last 5 years.
Businesses invest in the social
media platforms and get desired traffic.
The investment on various social media pages is directly proportional to the revenue generated.
This Investment in Social Media profiles are in 5 stages:
- Providing lots of valuable information.
- Promoting the brand on the social media platform with Advertisements.
- Increase page likes, subscriptions, and followers.
- Making a product sale.
- Increasing the sale with repeated customers.
Cons of social media Profiles
Where there is a successful business also their come lots of others with a desire to earn in a different way.
The process involves providing fake
followers with some amount of money paid by the user.
Especially
to Instagram follower’s people are paying to third parties to whom Instagram
has no tie-up with.
Also there are fake profiles10 in the name of superstars and those celebrities that demand money to increase followers on social media.
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Image Author freepik |
These are the profiles in the
name of a famous person who promises to increase followers for money and are all false.
Fake
profiles, fake subscriptions, and fake followers for real money are the main
cons trending in social media.
4. Productivity
Pros of social media Productivity
At
workplace if employees use their mobile phones for hanging around social media
it is considered
unproductive.
But a study in WILB11 workplace internet leisure browsing proved positive effects on employee's productivity.
Marketing
businesses appoint suitable jobs for carrying out an actual market survey on
social media to get updated.
They
are also spending money to understand what people like and dislike in the
market through social media.
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Image Author - freepik |
The
Marketing business working on social media has increased its productivity in
finance.
They
have invested money in social media and increased their business productivity
through advertisements.
This
productivity has let their business grow finance, increased organic followers, and promoting brand awareness.
Cons of social media Productivity
Team lease world of the work12 report state that an average of 2.35 hours spent on social media by employees at work loses 13 % of their productivity.
If
some are taking advantages of social media others are also involved in wasting
time on social media.
Many of us have a habit to use
cell phone even at the last minute till we are asleep.
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Image – AuthorStories from Freepik |
Brightness
and bright light decreases the level of melatonin in the body a compound that
plays a vital role in the sleep cycle.
Body requires a dark light couple of hours before it goes to sleep, but many individuals do not know the reason behind sleep.
Many of the teenagers especially are addicted to social media in such a way that at the age of 19 they want to start perceive a career in it.
Playing
video games late night and posting stupid posts on social media that is a waste of time is the thing done by a few of the individuals.
5. Information
Pros of Information on social media
Small
scale businesses start from scratch; they invest work hard, put in place
strategies and succeed.
They also provide value to the
community by spreading the information that is true.
The
basics involved in becoming successful are providing lots of knowledge to the
users and users approach you for more.
In
this way, paid consultation takes place in social media as people start
trusting certain pages that provided the initial value.
All the social media cycle runs
in the same manner.
User - Investment - Social media
- People - Product - Sale - Profit - User - Social Media
All the social media platforms
earn money if their service users get benefits from the added value on it.
Cons of Information on Social Media
On average less than 25 % of the people in the united states14 trust in the news present on social media.
News media and jobs portal sites
fall under the biggest incomplete things that take place on the internet.
Just
to increase more reach on the internet many of them publish incomplete news in trending subjects.
TIt is because its different than the other normal ones and drives traffic.
Many of the job websites also work on the same formula, to get traffic with insufficient information.
Sometimes a published government job on the website is expired which is of no use to the viewer.
Even after this many of the
social media platforms can’t do anything about this.
The Conclusion of this article is: -
Social media helped people connect worldwide.
Small scale businesses are now large scale due to social media.
Productivity at the workplace depends upon the working environment and the type of business.
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