5 Social Media Marketing Objectives for Beginners

 

Objectives of Social Media Marketing

Before starting to see about the target, it is necessary to decide what the purpose of doing social media marketing is.

Do you want to promote your local business? Do you want to sell affiliate products? Do you want to sell an e-commerce course?

After you know what you have to do starting any process is very important. Not everyone gets success in their first couple of attempts but hard work, consistency & practice can make things happen.

In this article, we are going to go through such major objectives that matter social media marketing.

1. Decide, what you are good at?

Before starting anything make this decision about the things you like to do and you are good at. This is necessary because you may do other works that you do not like but you do it only because you are forced to do it. 

This makes your working capacity limited and you only find reasons to somehow escape it when you are done with the time. Target the thing that you like or have an interest in that will make your marketing campaign successful.

Few examples of what people like:

1. Makeup and fashion designing
2. Animal lovers (Dogs)
3. Reading books
4. Exercise and supplements
5. Maintaining Fitness (Zero Figure)
6. Meditation
7. Traveling
8. Sporting

2. The decision to Create Content

Once you have figured out what you are good at, now it’s time to start creating content. Here also you have to decide in a time span what it that you can a real best and professional work is. A work that should get appreciation from people to reduce advertising costs and more reach is the type of major to follow for success.

How would you make a decision of what content you can create or be good at?

You should start doing various activities and things in your subject to figure out what's best for you. Sometimes many of us do not know what we can do best.

So here comes the trial and error formula where you can start practicing things like

1. Design Graphics that best suit various social media platform.

Make professional posts for Facebook, Linkedin, Snapchat, Instagram, Twitter, Quora and Pinterest using various tools available on the internet.

CANVA1is one of the best tools available in mobile and desktop version with free templates and design elements.

In this case you can start contributing your work on Pixabay, Shutterstock and Pexel.

2. Preparing videos about your work and explaining them in a step wise manner that will provide value to your users.

Upload & publish videos on Youtube2, Vimeo3, P interest, and Facebook to drive traffic and encourage them.

Wondershare filmora4 and powtoon5 are good platforms to prepare videos using free features available with both the software’s.

3. If you are good in writing then publishing blog posts is very good option to start creating traffic for your work. This content needs to be shared on all the social media platforms to let the people know about your product.

Blogger, Word press and Wix are all the popular networks to write blogs and publish them on the internet.

Practicing and learning all the things is necessary to decide what you would be good at. This is because it always happens after practicing one becomes perfect & professional at it.

 

 

3. Publish the Content & develop Trust

You have to publish your content on any social media platform depending upon your subject. Many of them try to publish on more number of platforms & some of them choose a couple of platforms.

By the time you have started publishing content on social media after a long run practice and becoming professional, try to develop trust. Solving audience problems, replying to every comment, and providing prompt solutions is another part to maintain better user experience.

People would only refer your paid service if you have provided them enough value. Also, it is good to work when you become the reason for your audience to start having a small income. This develops trust and loyalty which ahead lets your audience to make a sale of your product.

 

4. CHECKUP

This is required and a necessary step before you proceeds towards the brand reach and awareness stage. At this moment you have to check for whatever you have done looks professional and accurate or not. Meanwhile, you also have to ensure you are about to enter the stage where you provide lots of value to your users.

This is the time you are ready to start the kick off schemes like a discount, free offer, and registering sign up. This is to make sure than the product you are about to sell is completely ready to sell it out to your audience.

This can be any course, local product, affiliate product that you have prepared well to sell to your audience. Finally, when you have prepared for whatever you want to sell to your audience you are good to go for brand awareness.

5. REACH & SALE

It happens to almost every one of us after publishing content on social media, there is no engagement of people with it. This is because we have not reached a large scale audience on our platform.

People try out advertising which is a good idea in the initial stage of your work as getting a large audience on your network should be the first priority.

Advertising helps people to reach the desired organic audience they wanted for their product. In this brand awareness, stage ads are visible to a large number of people interested in your topic. Out of that large audience, only a considerable part follows your account as per their interest.

This audience numbers will get reduced by the time you start selling your product. There is the key where you have to solve as many of the queries and problems of the audience.

Sales also depend upon the cost of the product, value of the product that will give customers the benefit.

 

 

Conclusion with Example:

People even have Instagram accounts with various animals especially dogs.

They promote dog foods and other related products with a social media marketing business.

They either sell products locally or online through affiliate links, Shopify, and ecommerce course.

Here animal love is the hobby and they like whatever they do so they work more for it since it's their own business.

In this way they remain consistent with their channel, keep posting daily and provide users a value.

This way makes them more comfortable for selling through social media marketing.

Thanks for reading the article if you all have few different ideas do not forget to tell us.

With warm Regards