7 important Tips for Business in Social Media Marketing

 

Social Media Marketing: Importance to our Business

Over the past many years social media has dominated over the internet and changed the whole world.

What are the reasons to use these social forms of marketing communications?

BRAND AWARENESS

Social Media offers different types of marketing channels for creating brand awareness.

This awareness allows the marketer to create a new relationship with the customers resulting in sales.

These social media channels are free to use unless you want to promote them to a larger audience in a short period of time.

Promoting a brand on social media can be a challenging job and requires a lot of hard work, consistency, and a thesis to achieve success.

How to Promote your Brand on Social Media as a beginner?

The first basics to do is start creating content that is amazing, informative, and provides your user's value.

Content to create comes down in different formats like video creation, writing blogs, podcasts, and graphic designing.

Select the topic for creating your content that you are good at and are most interested in. Here some of them make a mistake by looking at what others do, it is good to learn and take information, but select what you are better at.

If you want to be a popular person in your city, town, and country then video creation is the best idea where you represent yourself in front of the people.

For website traffic, on your Blog, long content that provides value works best.

Even author Timothy Ferriss of the book "The 4-hour workweek 1" has found out that long-form contents produce more traffic than any other form of content.

 

 

IMPROVE CUSTOMER SERVICE

Social media is a great feedback source enabling your prospects to communicate with your company and each other.

This helps to improve customer service and increase brand trustworthiness.

Tips to Improve Customer Service in Social Media Marketing

Customer service is the new marketing and social media marketing can be called its updated version.

Social media is a viable way to deliver amazing customer service such that the customer should visit again or come back to you.

This also helps you with your customer to talk about you and your brand to their family and friends.

If you do not have accounts on social channels start by creating one and develop several business pages on a single channel.

Track for the social media channel that best fits and represents your business and ideology.

Try responding to all the reviews and not just complaints this is because the audience loves to watch the comments and debates made on them.

Quick response is always appreciated by the customer because it becomes of less worth when the time passes on and the customer may get involved in other work.

When responding to the comments and complaints try to be loyal and the real one, in other words, avoids using a robot response or copy-paste.

INCREASE DIGITAL EXPOSURE

Interacting with different social media platforms can be remarkable to improve your online presence.

Social media gives a massive exposure because of its sharing capacities, organic impressions, a huge amount of daily users, and worldwide access.

Many people and marketers using social media find it hard for their posts to get viral, more exposure and have more community engagement on them.

Provide a promise in your post title and add a suitable description that will allow the audience to engage with your post.

Then make sure when they visit your service the promise made by you will meet with them in a short amount of time.

When customers get satisfied with this process of post impression, description, landing page, promise, and results they share the post giving wide exposure to the specific community.

The more the number of shares you get on social media the more your channel page and the post will get exposure.

The strategy should be to expose your post to the right audience and the later part should be to convert the customers into yours.

 

LEARN & IMPROVE SEO

Social media platforms are lead generating tools and they constantly bring high volume traffics to your website. Search Engines optimization and social media are seen as two different fronts in the era of digital marketing.

SEO works making use of the right keywords and tags in the menu that makes your content discovered. While on social media, you have to put the right content that enables the audience to call to action.

While they both may seem odds with each other when used correctly they carry huge benefits with your brand and services. Social media complements SEO in a powerful way and ranking high in search engines can be indirectly changed by your social media activities.

Platforms such as Quora, Twitter, and Facebook allows you to improve your rankings by creating direct & indirect links. This makes your search boxes to search bots to index your content faster and higher in search results.

Here are a few ways to use social media to improve your rankings.

A. Keywords to Search

An active presence on social media can improve your SEO campaigns. Facebook & Twitter allows your content to search online using keywords & hashtags in your posts & tweets. 

Make your content the right mixture of keyword, hashtags that highlight your story. Use keywords on social media that carry high search volume & avoid the repeated use of the same word many times in the post.

B. Increase your Backlinks

Search engines prefer a high-quality link to help index your content and links on social media are considered as high-quality links as they have high web rankings & respected sites. For this to happen you have to share your post or video directly to your social media platform.

Encourage your audience or visitors to share your post on their social media platform. Every share made by the user builds on the link you posted. Provide your website home page links on your different social media platform profile for higher ranks. 

C. ENCOURAGE FOLLOWERS

Ask your followers to give feedback on your posts in the form of review, comments, opinions, and replies. Make sure that they link back to your posts that create more content on your page that increase ranking for your keywords.

Make use of user-generated content by pushing other content creators & curators to get the links you shared that builds content around them.

   

BUILDING FAITHFULL COMMUNITY

People love to enjoy a business that is an active part of the community that is present on social media. This community helps to develop an emotional connection between your company and your prospect. This becomes important for a long term trust and success between the audience and your company.

Customers not only start interacting with your brand but also they start interacting with each other. This works as a freeway of multi advertising and a good source of positive and genuine reviews.

Tips for better Community Management:

Plan for the future and set up a content calendar that matches the flow and speed of your audience.

This will reduce the risk of your mistakes and give you a clear vision of the customer's part in your process.

When you are presenting a brand on social media it can turn boring, so try to be opposite of it.

Whatever content you create should make an impression on your audience that makes your brand memorable and consistent brand personality.

Track the matrices that are important for your business and differ from business to business.

The concentration should be on things like account growth, response time, customer satisfaction, and interaction.

Tracking will allow checking the performance, improving mistakes, and changing the strategy that best works.

Make the use of data collected from customers like their reviews, emails, phone numbers, and their responses.

This will allow you to know what drives engagement and what does not on daily basis with the issues and questions inside out.

This provides you with an idea to solve the audience's pain points first before they reach a boiling point.

Audiences have trust in people's experience with the companies so feature user-generated content.

User-generated content can be as small as people posting them on Facebook or tweets or writing reviews.

Audience engagement comes from guest blogs to marketing campaigns that include user-created content.

For Example - Instagram accounts GoPro2 with a different range of cameras, everyday users are able to share their experiences with their networks.

 

 

REDUCE ADVERTISING COSTS

As compared to other forms of traditional advertising social media advertisements are low in cost.

They are affordable for any type of business and the channel itself is handling the impressions provided by you.

The number of advertisement impressions shown on social media is more and only shown to the desired traffic of that brand.

While investing in advertisements on social media start from the lowest budget, make an analysis of ads, learn the nature of ads and then start for the advertising.

  

ENLARGE SALES & AUDIENCE

Paid advertisements on social media will make you create sales and increase your audience.

With proper calculation & analysis of your prospects on social network help you to respond to their problems and needs.

This problem-solving capability will most likely cause to make an increase in sales and also enlarge your customer base.

The increased number of the audience provides you with the largest source for organic impressions and help in the sales process.

 

 

So the Bottom line is

1. Start creating your accounts on social media that best suits you and be consistent on them.
2. Create a content that you are better at and interested in and start to Publish.
3. Create audience engagement and try to solve the needs and problems of your audience.
4. SEO & Social media relate with each other to index your content.
5. Try to go with paid advertising with social media platforms to create large audience engagement in a short time.