14 Social Media Marketing Interview Questions - Freshers Guide

 

  

What is Social Media Marketing?

  

Social media marketing is one of the methods used in marketing where one uses electronic devices to promote their product or service.

Electronic devices are mobile, laptop, tablet, and computer where usage of the internet is more by the users.

Social media encourages organic and bulk traffic related to your service and helps various companies to track their progress.

 

 

What is the importance of Social media marketing?

 

This age is the age of technology using computers, android phones, and the internet where the world is shifting more towards virtual communication. Social media platforms are playing a very crucial and key role in this communication. The time spends by people on social media is increasing daily and helps marketers to catch potential customers. This happens as the customers are away from traditional media platforms like radio, TV, etc.

Social media helps to make your product or service from a brand that reaches a larger and organic audience. This causes to increase brand visibility while building new relationships.

Targeting audiences using the demographic details collected by the social media channel is easy and targeted work that helps social media marketers. "Time" is one of the most important factors in the form of your investment and many of the big platforms have no signup fee.

  

Is Social Media marketing a new Initiative?

  

How would you ensure that social media marketing could be successful?

  

A strategy is a very important part and plays the important role in social media marketing. The strategy helps to analyze your business and calculate its growth. 

To start with here are few things a social media manager should go through.

  

1. Check the current social media presence.
2. Look at the different networks the company is currently active on.
3. To what extent social media is being utilized by the company.
4. People also check various competitors’ profiles to check where they started from.
5. Customer identification is also one of the major & important roles.
6. Your brand and service should well fit the target audience.
7. Factors like name, birthplace, gender, age, hobby, work, and other details are important to study traffic behavior.
8. You need to develop key metrics to track data performance metrics, conversation rates, posting time impact, rate, shares and bounce rates, etc to understand if your social media efforts are successful.

  

One needs to know creating engagement on your post, how to write content, and how many contents to publish in a week. You can also make use of a social media management tool that allows you to schedule posts ahead of time.

  

Analyzing and tracking results is more important to make social media marketing a successful initiative.

 

Strategy can never be constant and the same as you have to put in place and change it from time to time to see what works and what doesn’t.

  

What are the key things a social media manager does?

  

This question is to have a check on you if you are aware of the expectation from you in this role. There are higher tasks that a social media manager needs to perform.

  

1. Planning for Strategy

  

Social media manager has to focus on brand awareness, user engagement, traffic analysis, etc.

The manager’s aim should match with the companies aim so there is a need for strategy.

  

2. Creating a High-Quality Content

  

More focus should be given on content that gets more audience engagement and not just creating content. The article can be in the form of blogs, videos, and more. Designing graphics also plays an important role to catch the attention of users in the first couple of seconds. CANVA is one of the best tools used for designing graphics.

  

3. Scheduling

 

This is about the time when a post is published on social media which involves the study of effective time to publish. Whether a post published on Sunday morning gets more impressions or a post published on Saturday day night works more.

This shows that the manager has to plan and work on scheduling a post well in advance.

  

4. Budgeting

 

This is important as everyone comes and takes a break after having a look at the budget. Knowledge of budgeting is very important as the company could allow a limited budget to work with paid advertisements and using different social media management tools.

  

These are all the main tasks a social media manager performs.

  

What are the few goals of the social media campaign?

  

To explain this you need to answer what a social media campaign is?

 

A social media campaign is a marketing effort to achieve a business goal using a couple of social media platforms. The goals used in social media campaigns should be measurable and distinct.

Few goals used in social media campaign:

1. Get more website visitors
2. Boost a post
3. Promote your Page
4. Business promotion locally
5. Get more leads - Sales
6. Improve customer service satisfaction
7. Gathering emails list for marketing

  

How do you measure the success of your social media campaign?

  

Measuring the results of the social media marketing campaign depend upon the aim behind the campaign. That is what the campaign was run for as per the different types of campaigns discussed earlier.

 

Some of the parameters could be

  

• No of posts published
• Increase in the number of engagement (likes & comments)
• Social shares
• Page likes, Subscriptions, and followers
• Increased number of back links to your site
• Submission of feedback form by the customers
• Account creations
• Increased online sales
• Advertisement Budget Vs Sales planned

  

These are the parameters from which you can measure the success of your social media marketing campaign.

Have you been through a situation of Crisis?

  

Well if you have not been through do not lie in such cases as it is not much hard to catch a lie. If you are a beginner the interviewer will not ask you such a question.

  

A matured manager needs to answer this question based on his previous experience, he needs to identify the crisis and put it in place. You need to focus on what type of crisis management plan did you had and what was your action when you identified this situation of crisis.

You need to give your previous example

 For Example:

  

The latest incidents in my previous company "XYZ" when I was working as a social media manager for a men's product client and I came across a management crisis.

There we released a big-budgeted ads campaign and in a couple of days, we noticed negative feedbacks.

There was a fixed threshold about the comments that come negative in a so and so proportion fixed by the company. If less negative comments we would assign this task to the public relations manager. If there were large negative comments on the ad then we would roll out our crisis management plan.

 

 In this scenario, we gave a prompt reply to the comments and tried to help customers. This made help to the customer’s belief that the company has a prompt reply and willing to provide a solution. Almost all the queries and complaints were responded by us that helped us maintain trust between both of us.

  

There is a lot of importance to communicate within the company and customers to prevent false information and rumors.

 

What social media marketing advantages over Traditional Marketing?

  

Traditional marketing is way much larger than social media marketing but it carries a couple of drawbacks.

Advertisement cost involved in social media marketing is less as compared to traditional. Ads cost is far less than that of radio and television.

Even the cost of producing promotional material is very low.

Social media marketing advantage is that it provides feedback from the customers instantly. It helps to build trust and an emotional attachment with the users.

It also knows the demography of its customers, who are they, where are they from, age, etc that helps the campaign more targeted.

How much active are you on social media?

While hiring social media professionally the recruiting managers want to see your online presence and consistency on social media.

 

For this, you need to develop a strong presence on social media networking sites and tell them the number of following you have on each platform. Also, you need to be aware of all the social media trends that are used to analyze your data.

 

What is RSS FEED and its importance?

  

RSS means Rich Site Summary in the form of an XML file and this feed push content to the company the site and enables readers to subscribe to their feed.

  

The benefits involved are you get the wider following for your content and helps you in an email subscription, feeding content to readers, etc.

  

This is usually present on the ending side of a website article that presents the various graphics you registered on it.

  

What is the importance of the Facebook Edge rank?

  

Facebook edge rank is a famous algorithm used by Facebook to decide which article should be displayed in the news feed. It is important as it measures the mindset between you and your followers.

 

It also measures how the users get involved with the link, pixel, video, and content. All these factors impact the marketing strategy of your Facebook business page.

  

What are a few things that would make your social media campaign successful?

 

This depends upon the purpose of the campaign, reach, sales, leads, page likes, etc.

A social media campaign can help you in getting the desired output and a few of the things that you can do are

  

• INTERACTION
• ENGAGEMENT
• OFFER PRICES
• PROMOTE
• TRACK

 

You need to get your customers to interact with your social media post. For this at the end of the post or between intermediate can ask your customers about different ideas they have or any query. Also, you can ask your customers to take a poll, give feedback, ask for a review, contest, etc.

If you are collecting some information you should mention the reason behind it. You can also offer some discounts, exciting prizes in exchange for this collected information and ensure they are relevant.

When the campaign is running you need to attend each comment that you are receiving. Even if you are advertising on a single platform you can promote the same content on different platforms.

Monitoring the campaign is an important part as it will help you manage and adjust the strategy as required.

  

What are a few social media Marketing Tools?

  

To answer the questions you need to answer the tools that you have used to follow your strategy.

Few other Social Media Marketing tools are:

  

a. Tweet Deck - This allows you to see many timelines in one easy interface.

b. Zendesk - This tool makes communication easy and efficient with customers.

c. Hootsuite - It helps to manage all social media accounts through one single dashboard.

d. Radian 6 - It is an enterprise social media management application for post analytics, research & campaign.

e. Word press - It is an editorial calendar plug-in that provides you the most reliable and a good way to grow a word press blog.

  

How to increase your reach on Facebook?

 

You need to create a mix and interesting content that will make people feel to share it on their networks. You need to give relevant hashtags to the post with a suitable title and description. In description explain the main point that catches the viewer’s attention and makes him engage with your post. 

Also, tag your affiliate or Shopify product on your published post using Facebook manager or publishing tools. Facebook paid promotion also works a lot when facebook pixels code is on your website.

  

If you have new initiative and ideas on social media marketing questions then do not forget to let us know them.

  

Thanks for reading the article.

 

With Best Regards