How often to post on social media for business?

 

5 Key Lessons to post on Social Media for Business

For any business to decide the number of posts on any social media, it is very important to consider the five key lessons to study the results. Businesses are different with a different category of services people offer to their audience on any media. Publishing any post on social circles should make a sense by providing value to the audience in each post that helps them to know something or to do something. 

It doesn't matter the number of posts sometimes if there is no value-added for your audience, they will not check it out. Also sometimes the audience may feel daunting if the number of posts they see is more and they hardly find time to read each of them a moment. Even if the posts provide a lot of value, there should be an adequate gap to give time for your audience to work on the previous post.

These five key factors play an important role to analyze and come to a result for any business to decide the number of posts on any social media.

1.     Selective

2.     Consistency

3.     Hustle your work

4.     Daunting to the customers

5.     Feedback

 

1. SELECTIVE

Business needs to decide to go with a single or a couple of social media platforms to make a reach with a large-scale audience. There isn't any meaning for giving time on social media platforms when the number of followers for the business page is no or very low.

So to select a single or a couple of platforms, creating brand awareness, increasing page followers, and then posting makes a sense. This step is very important because this makes your content to reach within the people that match the area of interest in your subject. Besides the topic should be well explained and in detail with a professional banner designed for it that impresses a large audience.

This doesn't mean to post on other social media platforms. Businesses can post on other platforms as well but they will take time to enter into a large audience due to short of page followers. Some businesses afford to advertise a large number of social media platforms, and some businesses don't. 

The businesses that do not afford advertising on several platforms should go out for a single or a couple of them. When the earning starts then they should go for several social media platforms to create brand awareness.

This also allows you to learn which type of social media platform works best for your business and which platform lacks for your business. 

 

2. CONSISTENCY

On the finalized platforms businesses need to be consistent about the topics and designs they are about to publish. Consistency plays a very important role in any social media marketing business to grow. 

This is because it looks like a business that has sincerity in it and when the post is not consistent, they look like a paused business. Even if the number of posts is limited to several numbers a week, the story's features should update daily. 

This is because a lot of story posts with relevant hashtags trend to go viral throughout the internet. There are a large audience that follows and like several hashtags and story tags go viral if liked by a large audience.

There should be a post-publication time table fixed for each of the selected platforms to publish a post.

Example:

Post Publish - Social media platform number 1 & 2

Tuesday and Friday -2 Days (more in case there is no task to study, read or do something.)

Story status updates - Daily or 5 days in a week

This consistency should be maintained to keep the audience engage and busy with whatever service provided. The audience should get enough time to understand, learn, and execute the work and assignments given to them. Giving time for the audience is necessary as they are also busy with other works and they need to be with your flow.

  

3. HUSTLE with your Work

Pushing up work on social media is equally important to know all the small things and solutions to the problems faced by you in your work. There should be a chain of solutions mentioned to keep the track of your audience that explains the work well. 

There should be a lot of problems discussed out there on social media with a simple solution to each one of them. The audience should understand the energy and confidence of your business to develop trust. This is an important part to make sales in the latter part of your social media marketing.

Even if the selected platform for awareness with an advertisement is single or couples, the posts should be published on other platforms as well. This may happen that even without advertisement some posts may get viral and increase chances for promoting business to a large-scale audience.

It is true that advertisements play an important role to promote brand awareness but still the same prepared banners and content are to publish on other platforms. This is not going to take a lot of time and energy.

It is more important to publish your work on as many social media platforms as possible.

 

 

4. Daunting to Customers

The number of posts published on social media should not be daunting to your customers. If the number of posts is more than average which might irritate your followers and chances may increase to lose them. 

Even if you post content that offers a lot of value, it might be of no use if the audience is going to ignore it. So to make the charm and feel easy businesses should also post banners on festivals, occasions, and seasons to wish their customer. This makes a strong bonding and relationship with the customer and business.

You should analyze and make a summary of the type of posts people like to interact with and which they don't. This can help you to make your customers happy with whatever service you are providing. People also do not like businesses to compare their products with others as this was not what they followed you for. The audience should feel proud, motivated, and confident about your posts that help them to do their work.

 

 

5. FEEDBACK

This is a step that is helpful to know how your business is performing on social media. Feedback is in the form of likes and comments given by your audience as a mode of interaction with your business. This is only the key role in any social media to explore and go viral around the internet. 

The number of likes and comments on social media decides to go with the organic impressions to show in a large audience. Customers' feedback in the form of link clicks, signup forms, and business leads to decide how satisfied your customers with your business service are.

Studying monthly and weekly reports on stats offered by almost all social media platforms helps to find out the loopholes and cover them.

This can also help to study and make a conclusion about the number of posts to be published in a week.

 

 

The bottom line is:

1. Be selective as per your business with the type of social media platform you want to go with.
2. Remain consistent with publishing posts in a week and story updates on social media. The number of posts can limit if there are assignments or to do something to the audience.
3. Try to publish the content on as many platforms as possible even if the number of followers on other platforms is less.
4. Give a suitable time for your audience to make them feel easy and provide value in each post.
5. Analyze and study the audience's interaction with each post to fix the number of scheduled posts in a week.

If you have some other ideas please do not hesitate to share them with us.

Thanks and with Best Regards