Facebook: Best Social Media for users and Content Creators

 

Which Social Media is the best and why?

Out of many social media platforms available on the internet, each one has its own uniqueness that makes it best for the service they offer. Social media usage differs from business to business and the type of services people offer in the community.

The number of social media platform users is also an important part to cover a large number of audiences in the relevant topic. This makes to conquer and spread your business in front of large organic users interested in your service.

FACEBOOK – Advertisement, Promotion and Business

Facebook has 2603 million monthly active users that make it to dominate over the other platforms as per a July 2020 reports Statista 1. The large the audience sizes more it becomes easy to get the more number of organic users for your business. Facebook is the best social media application for business in social media marketing.

Many businesses get online social media traffic that is a website, local business and leads for services in the locality. Facebook offers various advertisement programs in its campaign that help users to run different business campaigns that suits them best. 

Promote the Facebook Page

 

This advertisement option provides you to promote your business page within the locality, age, and interests of people. Promoting the page is usually done through a video or banner that best represents and explains your work. This is the initial stage of your business and interested people start following your page to get more information.

 

To promote the page you have to open your Facebook page and you get the option to promote the page. Here Facebook default takes a cover photo for advertisement and one can choose the type of banner or video that is to be advertised.

Options like upload from mobile or computer, banner, and video is present on the default image was taken by Facebook. Select the banner or video to advertise that will catch the more user attention and add "title" and "description". Make sure to provide the website name in the description.

  

Facebook Advertisement - INVESTMENT & AUDIENCE SUMMARY

In the second part, one has to select the budget for the business campaign. This depends upon the type of product, audience interest, and its cost that decides the number of sales through advertisement.

For example here in this case the invested budget for 5 days period is 436.66 INR. The advertisement will run for 5 successive days showing the ad to people in the area of interest.

In this budget, the ad will reach around 237 - 684 people per day interested in the topic of an advertisement. For 5 days the ad will reach around a total of 1185 to 3420 people. Estimated page likes are 80 to 225 depending upon how rich the advertised content is. 

If one invests around 11800 INR for page likes the business should get around 745 to 2155. This is the lowest figure for page likes as of this also depends upon the type of presented content in the form of banner or video and audience engagement?

If the large people like and share the chances of increasing the page likes for your business will be multiplied. Here the most important factor is to analyze the product you want to sell in the locality, online, Shopify, etc.

This calculation plays an important role as every business parameters match the budget. Say for example, if it’s a business locally to sell footwear, so its delivery cost, manufacturing cost, profit, employees' salary must match with the advertised budget to make sales along with profit.

In the case of an online product or e-commerce course, the price should be such that must be acceptable by the audience to make sales.

In this way, interested people start following your business service and at one point they are the customers who make sales for your business. Here user also gets an option to change the number of days as per his requirements.

  

DEEP DIVE INTO AUDIENCE INSIGHTS

Here facebook provides an option to select and target the detail audience according to advertisers' needs. The advertiser knows his audience well, which can their age, gender, location radius as desired, and their income levels.

In detail targeting there get four more options for advertisers to select the deep topic about the audience. These four options are Demographics, Interests, Behavior, and other more categories.

Here in each topic, there are options that most relate to the targeted audience like education, work, finance, relationships, and life events. These provide the perfect match for the service sold by the advertiser to make his business a success story.

 

In the demographics section, the user gets to know valuable information about the audience like

 

·         work

·         education

·         earnings

·         relationships

  

Interest the section involves fields people show interest in like

·         business

·         entertainment

·         relationships

·         health

·         foodie

·         shopper

·         sporty

·         technology

 

In the behavior section, there is the information available about the type of device audience is most active.

Timings of the device user "how many times he is active?", other information like page admin for other business, etc. Browsers used to access Facebook and other information like small business owners, family information, etc.

For detail targeting of audience one should try out using Facebook ads manager 2 with bonus features to get to the right person.

So the main element is:

1. Facebook is the best social media for all the users i.e. audience as well as marketers.
2. All category information about the audience is available here on Facebook and the marketers + business people get their desired organic audience & information for the business.
3. Facebook advertising provides more leads, followers, and organic traffic on channels for making a good business.
4. This is an investment business that helps business people to increase value and sales.