What is a social media channel and how do I start it?

Important Tips to start your Social Media

While the entire globe is going for android mobile phones and several other related devices it is necessary to come on social media to tell people what work do you do.

Let I come up here with a very simple example about a fact and also a reality about how people deal with their lives.

Maybe many of you must have heard this story but it's quite interesting. (Heard story so without source)

There lived a person named Khambatta in Kolhapur city and he was 19 when we started searching for a job.

He figured out the job was hard to do after looking at his skills.

He was not able to complete his schooling and decided to do the job first and then go after a business.

He went to the famous vada pav hotel owned by DEMBANI near his home to ask for a cleaner's job and he was rejected despite being one of the best cooks to prepare the vada-pav.

 

He went after business by starting a stall of Vada Pav in his own city and simultaneously started to post his work on Instagram.

It was his hobby and interest to make vada pav at home and to eat them which was his passion. So he decided to convert his passion or interest in the business.

He advertised on Instagram by investing money and become a popular vada pav seller in his town.

By choosing Instagram he decided to go for advertising to become famous in his city.

Word of mouth also played a good role in his success.

Meanwhile, the DEMBANI visits his stall and gets surprised after recognizing him and he then comes to know the value of this person.

As in tough times, Khambatta won't have to worry longer as the public who visited his stall was the same.

While his own hotel use to face crises in tough times of business which used to make a lot of difference in terms of finance.

This was the power of social media that made Khambatta make his business famous in the entire city of Kolhapur.

So here selling vada pav was the business of Khambatta and Instagram is one of the sources or channels you can say he used as social media to let people know about his work across the city.

 

So looking at the story given above one here needs to understand what is the area of interest and what should be better to start.

Interests can be anything making tattoo learnings its course, doing the job and then after necessary practice to start the business.

One is able to start the work and keep posting on their social media and the various types of social media are social media channels.

Few examples of social media channels are Youtube, Facebook, Instagram, Twitter, Quora, etc where one is able to create an account and start their business.

The word channel comes for a video channel on youtube or Facebook while there are pages on Facebook and Instagram, IGTV on Instagram, and spaces in Quora.

Also these days short videos are getting more views for very few seconds and people love watching such videos with short music on Instagram, Facebook, and youtube these days.

Possibility of Success and Failure!

As soon as you start anything to do on social media you are definitely going to fail if you are a zero.

But remember failure is the stepping stone to success and one needs to learn a lot out of it before they change their mood and do something different.

One needs a lot of patience, hard work, and content creation, analyzing the mistakes, and closing the failure loopholes.

Practice and start to do things out there and start to get more work, when you start profits than with the same money start to go for paid advertisements. 

 

Decide what you are good at?

If you are a good writer then Quora is a very good platform to explain your content and promote the business.

If you are good at having face-to-face interaction skills on camera then you can start using Youtube and Facebook are very good video platforms.

Content creation on video is a little tough task but not an impossible one so after a hard practice and confidence one can start making videos.

Many do not want to come in front of the camera that's quite common but one can try to do content without coming in front of the camera.

Ultimately one can decide after one starts to do work in respective areas and need to figure out one where you can invest.

When to start investing in Advertisements?

When you know what you are good at and what you can do the best work?

When you start the business and have practiced hard for some social media channels and come to one to choose from.

When you figure out your business is making some profits.

When you realize the very short percentage amount of the profit to invest in advertisement weekly.

Do not try to go by any random social media channel to avoid the loss of investments.

 

Who would visit your business?

It won't happen a person would like to travel 50 km to get a service at a particular location.

There are businesses but one needs to study their audience.

If they are an online audience then one needs to know their age, gender, education, etc.

A person would love to visit the dentist at the smallest 4 km from his home to avoid more pain and get remove the tooth.

 

What we need to take away is: -

1. Decide the interest and make it a business

2. Figure out what content you can create a good and post on various platforms for practice.

3. After several practices one needs to choose one social media channel for practice advertising.

4. Brand awareness about the business in the society.

5. Figuring out the audience who would visit your business